PROJECT DETAILS

CLIENT: Embrace Church

ABOUT THE PROJECT:
Financial Peace University is a program built by Dave Ramsey to help people with their finances and become debt-free.

CHALLENGE:
In 2017, Financial Peace University had “old school” branding and hadn’t updated it for many years. (Thank God they did a rebranding recently, maybe I inspired them!) Embrace Church is a congregation of 20-40 years old people and the FPU branding at that time wasn’t adapted to them, so they didn’t feel this program was for them.

SOLUTION:
Create a unique brand for the program. Keeping the original branding colors and bringing a fresh and more adapted look to show the benefits of the program instead of the program itself.

GOALS & STRATEGY

The main goal was to have as many people as possible signing up to the program. A good way to reach people was to use the coffee sleeves on Sunday morning. Three different colorful sleeves showing powerful statistics so people can relate and realize that their situation is more common than they might imagine.

Rollup banners have been placed throughout the space and offered a consistent brand. Without giving too much information on the material itself, the intent was to pick the curiosity so people would visit the website for further information. Also, people were invited to put a sticker on an interactive wall display to show the impact of how the class could bring a stress relief towards finances. Volunteer were ready to help and answer any questions they would have.

RESULTS

Hundreds of families have gone through the 9-week Financial Peace University class and are debt-free today!

ADDITIONAL DESIGNS
Embrace Church has also done a 4-week series talking about different life topics to get in order; Sex life, Words, Priorities.
The final week was introducing the Financial Peace University program and making sure people would take the next step to get their finances back on track.